AI and Art: 4 Ways Creative Teams Can Collaborate with AI

By Robert Ardell on May 15, 2024 in AI, Creative Hiring


From graphic design to digital media, AI is opening new doors for creativity in the workplace. While artificial intelligence innovations like ChatGPT have dramatically transformed how we generate text-based content, AI also has a wide range of creative applications from generating imagery to video editing.

As AI’s creative contributions continue to expand, it’s essential for businesses to help their creative teams keep up with AI trends, tapping into the potential of those who can think outside of the box.

At the same time, businesses need to be aware of the challenges of working with AI. From ethical issues and copyright concerns to worries about losing jobs to new AI innovations, collaborating with AI on creative work isn’t a straightforward process.

Read on as we explore how creative teams can work better with AI tools, why it matters for businesses, and how your company can stay ahead of the curve.

1. Streamline Repetitive Tasks with AI Automation

Using AI automation to streamline repetitive tasks is one of the best ways creative teams can take advantage of new AI tools. It’s likely that your creative team processes a lot of simple design tasks throughout the day.

From basic photo editing and resizing images to applying style guidelines, these repetitive tasks are easy for a skilled creative professional, but they take up valuable time. With AI tools, these projects can be handled quickly and efficiently.

AI can save workers creative energy by taking the lead on projects where good enough is all that matters. For example, AI tools are great at producing email templates, social media posts, business summaries and more.

By letting technology handle the ground-level work, your creative team can spend their energy on projects that win new business, generate good PR, and impress clients.

2. Enhance Human Creativity with Generative AI

When it comes to genuine creativity and out of the box thinking, generative AI is an invaluable tool. By making associations among diverse concepts and producing ideas based on them, AI can promote divergent thinking that enhances human creativity. AI programs like OpenAI’s DALL-E, Midjouney, and Adobe’s Firefly are known as image producing programs, but their real contribution lies in their ability to help humans brainstorm better.

With these AI tools, creative professionals can try out new ideas and concepts faster than ever. They can also explore and test wild ideas, finding and refining interesting concepts to turn them into compelling creative content.

On larger projects, AI can act as a mood board, working alongside creative professionals across many iterations of a campaign. A digital playground that allows for experimentation, generative AI offers creative professionals the opportunity to push the boundaries of their creativity, delivering better work in the process.

3. Facilitate Collaboration with AI Tools

Beyond the actual creative outputs of a project, AI tools can support collaboration within teams and across the organization. When a new project is getting started, AI can help assess and evaluate the work, flagging potential challenges and opportunities.

For example, a tool like ChatGPT could be asked to provide an analysis of what tasks will need to be completed at each stage to ensure project targets and deadlines are met.

AI could also build a project schedule to keep the work on track and create rough drafts and mockups to ensure everyone is on the same page throughout the process. In addition, thanks to AI’s ability to quickly generate lots of images and designs, AI can contribute to collaboration between businesses and their end users.

Instead of assuming the company knows what their consumers want, they can ask them directly, gathering feedback on potential new products and ideas produced with the help of generative AI.

4. Challenge Expertise Bias and Improve Accessibility with Creative AI

When developing new products and services, businesses tend to fall into a standard design process. First, they determine the function of the product or service, then they design a form to accommodate this function. This traditional approach limits creativity and stifles innovation.

Instead, with creative, generative AI, designers can go beyond their preconceptions of what’s possible in terms of form and function. Using AI to create and test atypical designs, creative professionals can overcome expertise biases such as design fixation (overreliance on standard forms) and functional fixedness (lack of ability to imagine other uses).

In addition to inspiring new ways of thinking, AI can improve the accessibility of existing designs. From issues like readability and color contrast to larger design flaws that might damage usability, AI can identify these problems early and help to correct them.

Creative Competition: The Reality of Working with Generative AI

For many creative professionals, working with and adapting to new technologies is nothing new. From the spread of printing to the rise of the internet and the use of new digital design tools, creative work has continued to evolve. As we’ve seen, these new technologies offer exciting benefits and opportunities for increased creativity and out-of-the-box ideas.

That said, generative AI does present some creative competition. With AI tools making it easier than ever for anyone to design and produce creative content, some creative professionals will need to shift their focus or risk becoming obsolete.

For example, by learning to work with and utilize AI, professionals can produce even better creative work that blends the best of AI technology with human creativity.

For businesses, understanding how AI and creativity can work together is essential to staying ahead of the curve. By blending these two skill sets, business can increase innovation and improve their bottom line.

As a result, and as more organizations seek to implement AI technology, there is a growing need for tech savvy creative professionals who understand both the AI tools and the creative process. At KORE1, we’re all about connecting companies with the kind of talent that thrives in spaces where tech meets creativity, and we have the staffing solutions to meet all your business needs.

Ready to transform your team with tech savvy creative talent? Contact KORE1 now to get started.