Last updated: November 8, 2026
By Robert Ardell, Co-Founder and Strategic Advisor, KORE1
BI analysts in the United States earn $75,000 to $180,000 in base salary in 2026, and most mid-level and senior hires land between $95,000 and $150,000. Where a particular seat falls inside that range depends less on years or tools than on who reads the analyst’s work, whether that’s one team, one department, the whole company, or the board.
A reporting analyst I’ll describe without her name worked at a building products distributor in Ontario, California, for $86,000 a year. She’d been writing SQL for about five years and had moved the company’s reports into Power BI when they finally shut off an old Crystal Reports server. For the last two years she’d also been building the monthly operating review by herself, the deck the CFO carried into every board meeting.
Her job title and pay grade never moved while that happened.
A private-equity-backed competitor about twenty minutes up Interstate 10 posted a senior BI analyst opening at $134,000, with the same warehouse vendor and a company of roughly the same size, and the posting asked for someone who’d owned executive KPI reporting. She had. She applied. She got it. Her employer countered at $98,000, which ended that conversation pretty quickly. Then they posted her old title at $92,000 and spent nine weeks interviewing people who’d run a single department’s reports, the board pack slipped two months in a row, and they reopened the req at $132,000 and hired at $130,000. I don’t think anybody there was being cheap. They’d just priced the job by her resume and never by who was reading her work.
I co-founded KORE1 in 2005, and our BI analyst staffing desk gets paid when a company hires someone we introduce, so I’ve got a reason to like higher numbers. Check what follows against the linked sources rather than against me. If you want the search process, that’s in our guide to hiring a BI analyst, the interview loop is in BI analyst interview questions, and if you’re still deciding whether the seat is even a BI job, read BI analyst vs data analyst first. This one’s about pay.

BI Analyst Salary in Federal Data
A business intelligence analyst builds and maintains the recurring reports, dashboards, and metric definitions that managers and executives use to run a company, and keeps those numbers correct as the data underneath them changes. The role sits between the people who build data platforms and the people making decisions from them.
There’s no federal wage line for it. O*NET, the Labor Department’s occupation database, lists business intelligence analysts under code 15-2051.01, which is a sub-occupation of data scientists, and the Bureau of Labor Statistics only publishes pay at the parent level, so the official BI analyst median you’ll see quoted is really the data scientist median. A lot of BI work also gets filed under three neighboring occupations, and it helps to see all four side by side.
| BLS occupation | 25th percentile | Median | 75th percentile | 90th percentile |
|---|---|---|---|---|
| Data scientists (15-2051), where BI analysts are filed | $85,660 | $120,230 | $158,880 | $199,130 |
| Management analysts (13-1111) | $77,950 | $101,860 | $133,370 | $171,640 |
| Operations research analysts (15-2031) | $68,360 | $88,940 | $125,990 | $159,910 |
| Market research analysts (13-1161) | $58,350 | $78,760 | $108,310 | $155,480 |
Source: BLS Occupational Employment and Wage Statistics, May 2025, national, all industries, retrieved through the BLS public data API. Occupation profiles for data scientists and management analysts.
I wouldn’t hand that $120,230 to a CFO as the BI number. It’s carrying a lot of machine learning engineers. Knock off $15,000 to $25,000 for a typical seat, and treat the $88,940 operations research line as a floor that most people clear after a couple of years.
O*NET flags the occupation Bright Outlook and expects about 24,800 openings a year through 2035. Good candidates get calls.
BI Analyst Salary by Source
Look the title up online and you’ll get five figures that don’t seem to describe the same job.
| Source | Figure | What it counts |
|---|---|---|
| BLS, data scientists (May 2025) | $120,230 median | Employer wage surveys for the parent occupation, 262,440 jobs |
| ZipRecruiter, Tableau analyst (Nov. 2026) | $118,587 average, $100,000 to $142,000 middle half | Active job postings using that title |
| Built In, BI analyst (Nov. 2026) | $88,372 average base, $97,350 with cash bonus | Anonymous self-reports, tech-company heavy |
| PayScale, BI analyst (Sept. 2026) | $81,346 average, $61,000 to $110,000 | 1,782 self-reported salary profiles |
| ZipRecruiter, Power BI analyst (Nov. 2026) | $73,261 average, $52,500 to $87,000 middle half | Active job postings using that title |
Sources: ZipRecruiter Tableau analyst, Built In, PayScale, and ZipRecruiter Power BI analyst, all read on November 8, 2026.
Top row to bottom row is $46,969. I wouldn’t call any of them wrong. They’re just counting different people who answer to one title. PayScale leans early-career, Built In leans tech, and the two ZipRecruiter rows are odd enough to get their own section further down.
If you average all five you get roughly $96,000. Somebody really does earn that, but it’s also a very good way to hire a department analyst when what you needed was the person who builds the board deck. For a read on your own city and title before you post anything, our salary benchmark assistant is free. Where the range goes in the ad, and what else the ad should say, is in our BI analyst job posting template.
BI Analyst Pay by Who Reads the Work
On intake calls we ask one question before we talk about money, which is who opens this person’s work on a Monday morning. Is it a single team lead, a department head, every department in the building, or the CFO and the board? The answer sets the band more reliably than the resume does, mostly because a wrong number costs more at each step up and companies end up paying for people they can trust at the level where they sit.
| Who reads the work | Typical experience | 2026 base range |
|---|---|---|
| One team, maintaining dashboards someone else designed | 0 to 2 years | $72,000 to $90,000 |
| One department, owning its reporting (sales ops, finance, supply chain) | 2 to 5 years | $88,000 to $115,000 |
| Several departments, owning shared metric definitions and the semantic model | 4 to 7 years | $110,000 to $135,000 |
| Executives and the board, owning the KPI pack | 6 to 10 years | $128,000 to $155,000 |
| BI lead or analytics manager, owning the program and the people | 8 years or more | $150,000 to $180,000 |
Base salary, United States, before any metro adjustment. These are KORE1’s working bands, checked against the public sources above and the offers we see accepted, and where one row ends and the next begins is my judgment, so use them to price a req rather than quoting them as survey data.
I’d hold the experience column loosely. The analyst in Ontario had five years and was doing row four work for row two pay, which happens all the time, and it can go the other way too, because a ten-year analyst who’s only ever supported one sales team is still a row two hire whatever the resume says. From row one to row four is about $60,000 at the midpoints, and the job title on both seats can be identical.
Public experience data mostly matches the bottom of that table. PayScale puts entry-level total pay at $65,489 from 204 salaries, and Built In has analysts under a year at $77,425 and those past seven years at $110,594. The people in rows four and five rarely show up in self-reported surveys, I suspect because they’re busy fielding recruiter calls instead.

Power BI vs Tableau Analyst Salary
On the same morning, ZipRecruiter had Power BI analysts averaging $73,261 and Tableau analysts averaging $118,587, a gap of $45,326 that makes it look like Tableau skill is worth a small fortune.
I don’t believe it is. Power BI is cheap to start with, the desktop app costs nothing, and it comes inside the top Microsoft 365 enterprise plan, so you’ll find “Power BI analyst” postings at small manufacturers, clinics, and county agencies hiring for row one and row two work. Tableau, which Salesforce owns now, gets licensed separately and turns up more at big banks, insurers, and health systems that post fewer jobs at higher grades. Most of that gap is a count of which employers use which title. When a strong analyst switches tools they’re usually productive again within a few weeks.
The things that actually move pay inside a row are narrower than the logo on the software.
- SQL that survives a live review, meaning window functions and fixing a slow query on the spot. It’s still the first filter and still underrated.
- Owning a semantic model. Someone who builds and governs the Power BI dataset or the LookML layer that everybody else reports from is doing row three work, whatever the req says.
- Finance. Analysts who can tie a dashboard back to the general ledger and get through a month-end close without the CFO re-checking their numbers get paid toward the top of their row.
- Time on Snowflake, BigQuery, or Databricks, mainly because it tells you they’ve worked somewhere where warehouse cost and data freshness were somebody’s actual problem.
- Python helps, though for this role I wouldn’t pay extra for it unless the seat really uses it.
Once the work moves under the model, into pipelines, ETL, and warehouse design, you’re hiring a BI developer and the pay changes with it. Our BI developer salary guide covers that side, and the data analyst salary guide covers the ad hoc side, which usually runs a band lower.
BI Analyst Salary by Metro
BLS publishes metro wages for the parent occupation, data scientists, and not for BI analysts, so the dollar amounts below will run high for most BI seats. The order is the useful part.
| Metro area | Data scientist median, including BI analysts (May 2025) |
|---|---|
| San Jose | $185,080 |
| San Francisco | $170,110 |
| Seattle | $164,740 |
| New York | $135,980 |
| Charlotte | $132,460 |
| Washington, D.C. | $132,200 |
| Boston | $132,040 |
| San Diego | $130,990 |
| Minneapolis | $129,780 |
| Los Angeles and Orange County | $129,740 |
| Dallas | $127,750 |
| Austin | $127,360 |
| Phoenix | $114,540 |
| Denver | $112,520 |
| Atlanta | $108,940 |
| Chicago | $107,640 |
| Houston | $106,750 |
Source: BLS OEWS metropolitan area tables, May 2025, SOC 15-2051, retrieved through the BLS public data API. Los Angeles and Orange County share one BLS metro area.
Charlotte surprised me. It lands above Boston and Washington, and it’s also where Bank of America and Truist have their headquarters, along with the reporting and risk analytics teams that come with them, though I can’t prove that’s the whole explanation. After the top three, the next fourteen metros sit within $29,230 of each other, from New York down to Houston, which is a smaller spread than the distance from row one to row three of the ladder. So who reads the work moves an offer further than where the analyst lives, and remote candidates already know it, since they’re comparing your offer against someone else’s and not against a cost-of-living chart.
BI Analyst Bonus and Total Pay
It’s mostly base. PayScale reports bonuses of $1,000 to $11,000 and profit sharing of $848 to $9,000 for the title, which stretches total pay to $61,000 to $115,000 on its sample, and Built In’s average extra cash is $8,978. Stock grants happen at public tech companies and late-stage startups, and for this role, hardly anywhere else. Ask what the bonus actually paid out last year. Not the target.

BI Analyst Contract Rates
Some BI work has an end date, like moving reports off Tableau or Excel into Power BI, rebuilding reporting after an ERP cutover, or clearing a backlog of department requests that’s been piling up since spring. Those are projects, and a contract usually fits them better than a new permanent seat.
The KORE1 Contract Rate Index puts BI analysts in one family with data analysts and BI developers, priced by level. These are bill rates, so they’re what a client pays per hour with payroll taxes, insurance, and the staffing firm’s costs already inside, not what lands in the analyst’s paycheck.
| Data analyst, BI analyst, or BI developer | National median bill rate | 25th to 75th percentile |
|---|---|---|
| Junior | $67 an hour | $61 to $80 |
| Mid-level | $95 an hour | $82 to $111 |
| Senior | $122 an hour | $107 to $132 |
| KORE1 observed, all levels, 11 placements | $115 an hour | $69 to $116 |
Source: KORE1 Contract Rate Index, 2026-Q4, effective October 16, 2026, modeled from BLS OEWS May 2025 wages for SOC 15-2051 plus a 24 percent employer burden. The observed row covers contracts started from 2023 to 2026, mostly in Southern California.
Eleven contracts is a small sample, so I’d budget from the modeled rows. A mid-level analyst at the $95 median comes to about $49,600 for three months at full time, and the city-by-city version is on our data analyst and BI developer bill rates page. When the work has an end date, contract staffing keeps the cost tied to the project, and when the seat is permanent and the audience is settled, direct hire is the cleaner route.
Questions From the Budget Meeting
Is $95,000 enough for a BI analyst in 2026?
For an analyst who owns one department’s reporting, yes, in most metros outside the Bay Area, Seattle, and New York. It won’t buy someone who owns company-wide metric definitions or the board pack. That seat starts around $128,000, and posting it at $95,000 usually gets you a long, polite list of department-level candidates.
Should a Power BI analyst really cost $45,000 less than a Tableau analyst?
No. The ZipRecruiter gap mostly reflects which employers use each title, not what either skill is worth, so price the seat by who reads the work and treat the tool as a few weeks of ramp-up.
Where do entry-level BI analysts actually start?
$72,000 to $90,000 base for most entry hires in 2026. Self-reported data lands lower, with PayScale at $65,489 in total pay for analysts under a year, but those samples include coordinator and report-writer titles that were never really BI seats. A new graduate with strong SQL, a portfolio of real dashboards, and an internship in a finance or operations group will usually clear $80,000 in a large metro, and without the SQL they generally won’t.
BI analyst vs BI developer, how far apart is the pay?
Typically 15 to 25 percent at matching seniority, with developers higher. Developers own the model, the pipelines, and the warehouse work underneath the reports, and the gap narrows in row three, where a senior analyst already governs the semantic model.
Do we pay a remote analyst on our metro or theirs?
Neither, cleanly. Set the band by the row the seat sits in and then adjust for the market the candidates can really choose from, because a strong remote analyst in Phoenix is usually weighing an offer from a Dallas or Charlotte employer at the same time, and a pure local-median offer tends to lose that comparison.
How long will the search take if the number is right?
Two to four weeks for most BI analyst searches, and KORE1 averages 17 days to hire across IT and data roles. When a BI search runs past six weeks, the cause is nearly always a band set one row below the audience the job serves, not a shortage of candidates.
Price the Audience Before the Resume
The distributor in Ontario didn’t have a budget problem. It had an analyst whose readers had moved up two rows while her pay stayed where it was, and it found out through a resignation letter and a nine-week search.
Before the next req goes out, write one sentence naming who opens this person’s work each week. Then pick the row. The band, the interview loop, and the contract-or-permanent call all follow from that one sentence. We’ve been placing analytics people since 2005 in more than 30 U.S. metros, and 92 percent of the people we place are still in the seat a year later, which is the number I’d ask any firm for before I asked about fill speed. If you’ve got a BI req sitting at a number that doesn’t match its audience, talk to our BI recruiters about the band and we’ll tell you which row we think it belongs in.

